Joining the Global Anti-Scam Alliance
Today, we’re proud to announce that we’ve joined the Global Anti-Scam Alliance (GASA) as a Foundation Member — a critical next step in our Purpose of Powering Digital Freedom.
Why GASA — and why Gen?
The Global Anti-Scam Alliance (GASA) exists to build a coordinated, international front against digital scams. It brings together governments, consumer protection organizations, financial institutions, tech platforms and cybersecurity leaders to do what no single player can do alone: share intelligence, shape policy, and deliver rapid, systemic action.
Gen brings to the table:
- Global reach across 150+ countries and nearly 500 million users
- A multi-brand portfolio including Norton, LifeLock, Avast, AVG, Avira, CCleaner, and ReputationDefender
- Cutting-edge innovation, like Norton Genie, our AI-powered scam detection tool that helps people spot malicious content in real-time
- A longstanding commitment to education, privacy, and consumer empowerment — backed by ongoing scam research and insights from our team. Read our insights blog.
By joining GASA, we’re extending that impact — working with fellow members to build smarter, faster, more connected defenses that match the sophistication of today’s scam operations.
This is about more than technology. It’s about trust.
Online scams are no longer isolated incidents. They are systemic, sophisticated, and increasingly powered by emerging technologies like AI. They mimic real conversations, exploit trusted brands, and adapt faster than many institutions can respond. We’ve tracked this shift in our own research and reporting.
There’s a stigma around being scammed. And it keeps people quiet. We’re here to change that — by shifting the conversation and strengthening the support systems that help people take back control.
Because falling for a scam isn’t a sign of weakness. It’s a sign of just how advanced and manipulative scam tactics have become. And if we want to reverse the trend, we need to meet it with collaboration, transparency and relentless innovation.
What’s next?
Joining GASA is not just a partnership. It’s a signal of intent.
We intend to work across borders, sectors and systems to drive meaningful change.
We intend to build tools that don’t just react but anticipate.
And, we intend to empower people with the clarity, context and confidence they need to protect themselves in a complex digital world.
We’re honored to join this alliance as we deepen our commitment to protecting people. We’re advocating for smarter, more proactive digital safety policies worldwide. Visit our Public Policy page to learn more.
