Brand & Social Media Manager

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Chief Technology Officer

Company News

All over the world, people are embracing artificial intelligence (AI) in the ways they work, learn and communicate. A recent <a href="https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai">report</a> from McKinsey &amp; Company found that companies across industries, regions and sizes are rapidly increasing their use of generative AI (gen AI) to perform regular functions, and that more people are using these tools outside of the office, as well.&nbsp;&nbsp;As a global leader in Cyber Safety, we recognize our role in considering the impacts of such a revolutionary and widely used technology, particularly one that has direct effects on digital life.&nbsp;&nbsp;To that end, we’re proud to publish a new series of policy papers that discuss what AI means for consumers, our company and the world around us. Together, these documents detail how we can work together to build an AI-enabled digital landscape that centers the issues of transparency, ethics and responsibility.&nbsp;&nbsp;<h2>Our Approach to AI at Gen&nbsp;</h2>The rise of AI has had significant implications for Cyber Safety. AI-powered threats often require AI-powered safeguards, and we’re increasingly incorporating these tools into our efforts to provide the best possible protection to consumers around the globe.&nbsp; &nbsp;To guide our AI research, use and deployment, we’ve identified the following five policy principles:&nbsp;&nbsp;<ul><li>Integrity – We use and create AI in only positive, legal and ethical ways.&nbsp;</li><li>Accountability – We assess the unique risks of AI and stand accountable for the outputs of the tools we build and use.&nbsp;&nbsp;</li><li>Data Protection – We protect company information, including intellectual property and personal data, and we respect the intellectual property rights of others.&nbsp;&nbsp;</li><li>Human Involvement – We control the outputs of AI by incorporating human oversight into our processes.&nbsp;&nbsp;</li><li>Transparency – People should be able to understand when they are significantly impacted by AI. We strive to be clear how the AI tools we build work, and how they affect stakeholders.&nbsp;&nbsp;</li></ul>We believe these principles allow us to invest in ethical and responsible AI to protect consumers and drive our growth. Read our <a href="https://www.gendigital.com/media/ibhn2tm2/cc-ai-policy-principles-flyer_link.pdf">Artificial Intelligence Policy Principles</a> for more information.<h2>Our Recommendations for Companies and Policymakers&nbsp;</h2>Building ethical AI platforms requires collaboration and alignment. The more organizations operate responsibly, promote transparency and protect against new threats, the more we can deliver an AI revolution that is founded on safety, freedom and trust. Our policy paper <a href="https://www.gendigital.com/media/dz3lghha/cc-gen-ai-thought-leadership-paper_links2.pdf">Artificial Intelligence Concerns &amp; Recommendations</a> lays out how we can do just that. A few examples include:&nbsp;<ul><li>Citizens should only use intelligent chatbots and generative models from providers who offer clear legal guarantees against the misuse of private data.&nbsp;&nbsp;</li><li>Companies should enhance transparency regarding AI technical solutions and open widely used AI-supposed ecosystems to public or third-party scrutiny.&nbsp;&nbsp;</li><li>Governments and regulators should support any measure that aims to raise public awareness regarding the issue of content authenticity on the Internet.&nbsp;&nbsp;</li></ul><h2>&nbsp;Our Research on the AI Threat Landscape&nbsp;</h2>&nbsp;We’ve also conducted a detailed analysis of the current landscape of AI-related threats and scams facing consumers and organizations alike. The report covers many of the major issues related to AI adoption, including misinformation, deepfakes, manipulation of personal data, discrimination, AI-generated cyber attacks, and so much more. View the full report, <a href="https://www.gendigital.com/media/skvp0l4u/cc-gen-ai-thought-leadership-paper-report-v4.pdf">The AI Revolution of Good and Bad </a>for a more in-depth perspective.&nbsp;We’re likely only at the beginning of AI’s impacts on our lives. As these new technologies evolve, we believe we can continue to meet new challenges, Power Digital Freedom and build a safer and more trusted AI-supported digital world.&nbsp;&nbsp;

Gen releases policy papers on Responsible Use of AI

AI at Gen: Unpacking What AI Means for People, Cybersecurity and Our Company

Corporate Communications Intern

Corporate Communication Specialist

As cyberattacks continue to evolve, so does Gen. However, the cybersecurity industry faces a pressing challenge: a growing technical skills gap. This gap is unbalancing the equation of demand for skilled cybersecurity professionals and the available supply of qualified individuals.   &nbsp;&nbsp;We’re committed to continuing to bridge that gap in this increasingly digitized world. &nbsp;&nbsp;Cyberskills versus cyberthreats&nbsp;With the sophistication of threats, both code-driven and human-engineered, the world demands a new generation of cybersecurity engineers equipped to understand emerging systems and defend against rapidly developing threats.  &nbsp;As cybercriminals devise increasingly complex and targeted attacks, the need for cybersecurity experts with specialized skills and expertise has never been more urgent. But, an Eurobarometer survey indicates that the <a href="https://europa.eu/eurobarometer/surveys/detail/3176">cyberskills shortage is only increasing</a>. While there needs to make staff highly cybersecurity-aware increases with it for companies across the EU.&nbsp;&nbsp;&nbsp;The diversity gap&nbsp;The shortage isn’t limited to skill sets. There is also a lack of diversity in the cybersecurity workforce. &nbsp;We believe great workers can come from anywhere. Yet, women and minorities are significantly underrepresented in the field. The nature of education and work has grown increasingly dispersed across geolocations, but education and training programs are often not reaching these populations effectively.  &nbsp;The consequences for organizations and individuals alike are far-reaching. This lack of diversity limits the pool of potential cybersecurity talent and hinders the industry's ability to address the skills gap comprehensively. &nbsp;&nbsp;How Gen is working to bridge the gaps&nbsp;Our company and our people recognize the gravity of the cybersecurity skills gap. We’re committed to addressing this issue head-on through various initiatives: &nbsp;<ol><li>Partnering with organizations like <a href="https://www.czechitas.cz/en">Czechitas</a> and <a href="https://nasscom.in/">Nasscom</a> to bridge the gender tech gap and promote diversity in the cybersecurity workforce. &nbsp;</li><li>Joining the <a href="https://commission.europa.eu/index_en">European Commission</a>’s Cybersecurity Skills Academy to discuss free training pledges and market needs.  &nbsp;</li><li>Pledging to close the gender gap in cybersecurity through an exclusive sponsorship with the <a href="https://women4cyber.eu/">Women4Cyber</a> Mentoring Program. This program is open to women of all experience levels and aims to advance skill development and career progression.  &nbsp;</li><li>Embracing <a href="https://www.gendigital.com/us/en/social-impact/diversity-equity-and-inclusion/">DEI initiatives</a> and fostering a company culture that attracts and retains top cybersecurity talent. We take pride in a diverse and inclusive workplace where everyone feels welcomed, valued and empowered to contribute to our collective cybersecurity efforts. &nbsp;</li><li>Offering a wide range of <a href="https://www.gendigital.com/us/en/life-gen/learn-gen/">educational programs and resources</a> to help our employees develop and enhance their cybersecurity skills &nbsp;</li><li>Supporting STEM education initiatives and implementing inclusive hiring practices.  &nbsp;</li></ol>The cybersecurity skills gap poses a significant challenge, but it is a challenge that we can continue to overcome through collaborative efforts. By working closely with organizations, pledging to close the gender gap, promoting inclusive hiring practices and fostering a supportive company culture we can create a future where everyone can succeed in the cybersecurity industry and collectively protect ourselves from the evolving threats of cyberattacks. &nbsp;&nbsp;If you’re interested in joining our global team to push back against emerging cybersecurity threats, find out more about <a href="https://gen.wd1.myworkdayjobs.com/careers">how you can join our team</a>. &nbsp;

Our call for action and inclusion to create a new workforce

How Gen is committed to bridging the global cybersecurity skills gap

Sr. Manager, CR and Environment

Today’s young people have a lot on their minds. Studies show they’re anxious about global issues like <a href="https://www.cbsnews.com/news/climate-change-anxiety/">climate change</a> and <a href="https://www.deloitte.com/global/en/issues/work/content/genz-millennialsurvey.html">economic instability</a>, and they’re <a href="https://www.nytimes.com/2024/01/29/upshot/teens-politics-mental-health.html">losing confidence</a> in their political leaders to reflect their needs and interests. Even many parents <a href="https://www.pewresearch.org/short-reads/2022/02/28/most-in-the-u-s-say-young-adults-today-face-more-challenges-than-their-parents-generation-in-some-key-areas/">agree</a> that young people face more challenges than they did, particularly in areas like saving for the future and buying a home.&nbsp;&nbsp;<a href="https://www.socialshifters.co/">Social Shifters</a> is looking to transform that anxiety into action. The organization is currently accepting submissions for its <a href="https://www.socialshifters.co/global-innovation-challenge/">Global Innovation Challenge 2024</a>, an annual competition that awards funding to young leaders (18-30 years) with an idea, project or business solution to a pressing social or environmental issue. We’re excited to announce that as part of our new partnership with Social Shifters, we are providing $30,000 USD in funding support (this grant is awarded from the Gen Foundation,&nbsp;a corporate-advised fund of Silicon Valley Community Foundation). Gen team members will also serve as volunteer judges for this year’s contest.&nbsp;

Seeking Solutions to Global IssuesAs Global Innovation Challenge judges, Gen team members will evaluate &nbsp;projects that use technology to address climate change and benefit the environment, such as recycling solutions, renewable energy, resource conservation and beyond. This approach is part of Social Shifters' larger endeavor to align with the United Nations&nbsp;<a href="https://sdgs.un.org/goals">Sustainable Development Goals</a>, a blueprint to achieve a better and more sustainable future for all.&nbsp;Submissions are open until July 31, and judging will take place throughout the month of September. The finalists will then pitch their finished project to a live panel in November, with grants of up to $10,000 USD to be awarded in December.&nbsp;&nbsp;The <a href="https://www.socialshifters.co/our-impact/">Global Innovation Challenge 2023</a>, which included projects addressing the refugee crisis, climate action, water stewardship and more, incubated 1,325 startup projects and businesses that have impacted upwards of 22 million people around the world.&nbsp;&nbsp;Elevating the Next Generation&nbsp;Gen is a family of trusted consumer brands built for the next generation of digital life. We’re committed to powering digital freedom, and we’re excited that our partnership with Social Shifters allows us to inspire and empower the leaders of tomorrow. For more on how we do this, check out our <a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/">2024 Social Impact Report</a>.&nbsp;

Gen announces new partnership with Social Shifters

Supercharging Young People to Meet Global Challenges

Head of Digital Trust Services

Imagine you’re a recruiter tasked with hiring a new employee for a critical role. You find the perfect candidate on paper – impressive achievements, Ivy League education, and a long list of technical certifications. But something doesn’t quite add up. It’s a scenario that plays out far too often in the world of talent acquisition, where&nbsp;<a href="https://www.forbes.com/sites/bryanrobinson/2023/11/05/70-of-workers-lie-on-resumes-new-study-shows/?sh=5842c4924008">70% of individuals</a> have admitted to lying on a job application and the truth is seldom easy to discern.In recruiting, the ability to trust and verify a job candidate’s qualifications can take a lot of the guesswork out of making the right hiring decisions, helping ensure that placements possess the right skills, knowledge, and certifications to succeed on the job.Yet historically, background checks don’t come into the picture until the end of the talent search. They also rely on time-consuming, expensive, and error-prone manual processes. Meanwhile, the rising popularity of&nbsp;<a href="https://www.cnbc.com/2024/05/06/career-consultant-says-gen-z-are-misusing-ai-to-generate-cover-letters.html">AI-generated cover letters</a> and the now estimated&nbsp;<a href="https://www.forbes.com/sites/emmawhitford/2023/02/21/how-thousands-of-nurses-got-licensed-with-fake-degrees/?sh=65c65eae5c6d">$7B fake diploma industry</a> have flooded the applicant pool with unqualified candidates. In industries like healthcare, this can have potentially life-threatening results.At Gen, we believe in empowering everyone with the tools to navigate the digital world safely, privately, and confidently – which includes the ability to decipher fact from fiction. It’s why we’ve teamed up with&nbsp;<a href="https://www.accenture.com/us-en/services/blockchain/digital-identity">Accenture</a> to bring digital trust to HR and talent acquisition. Together, we’re proud to announce a new pilot program designed to enable HR teams to verify key candidate information in seconds – while minimizing the data they collect and empowering candidates with digital ‘credentials’ they can use elsewhere.The pilot features the&nbsp;<a href="https://midy.com/">Midy</a> wallet, by Gen, and Accenture’s Verifiable Credentials Portal, which has been integrated into Accenture’s Workday instance, the enterprise resource planning (ERP) platform they use to streamline the recruiting process. Upon invitation, participants undergo identity verification via Midy, obtaining a digital credential of their college degree from the National Student Clearinghouse along with a digital credential of their government-issued identity document. These verifiable credentials can then be shared with Accenture to populate their Workday profile with verifiable data attesting to their identity and education.

Employers benefit from streamlined vetting processes, while verified candidates enhance their prospects in competitive job markets.Additionally, the pilot has been designed around the requirements of the Fair Credit Reporting Act (FCRA), which sets the rules around sharing of information that may be used to help an individual demonstrate if they qualify for obtaining credit, insurance, or employment. In adhering to these requirements, Midy collects consent from the user before any education data is shared and provides a notification back to the issuing authority (National Student Clearinghouse), without identifying the exact information that was shared. These efforts are designed to promote legal and ethical background checks, protecting both individuals and employers in the process.&nbsp;The magic of this solution lies in the reusable nature of these digital credentials. Individuals hold these credentials (in this case, a government ID card and a diploma) in their Midy wallet, and they can share this data with any integrated party to instantly prove any information held within these documents. This means that the next time they’re asked to verify their name, age, or education, they can do so in a few quick taps – without having to re-scan their government ID or re-do their education verification. Verify once, use anywhere.&nbsp;This pilot with Accenture is the first of several use cases we’re evaluating in the area of education and professional credentials. We’ve also recently integrated Midy with&nbsp;<a href="https://www.credivera.com/">Credivera</a>, a leading exchange for workplace credentialing, to provide our partners with instant access to a wide array of verifiable credentials, including right-to-work checks, licenses, occupational health certifications, and organizational identity credentials.It’s also just the first step in our longer journey with Accenture to unlock the full potential of digital wallets. We’re exploring how this initiative can benefit employers worldwide, and how the same technology can power use cases across industries like travel, finance, insurance, and healthcare. Together, we aim to create a future where verifiable, privacy-preserving, and user-permissioned data exchange is the standard, empowering individuals and businesses alike.

Revolutionizing Recruitment – Gen and Accenture's Pilot Program for Instant, Verified Digital Credentials

Powering Smarter Hiring Decisions with Verifiable Credentials

Celebrating the 10th anniversary of the mDevCamp conference, Gen proudly stepped up as the master sponsor, marking our first in-person event in five years. Held in Prague, mDevCamp is Central Europe's premier conference for mobile developers, drawing enthusiasts from across the continent for a day of insightful presentations from companies like Spotify, SoundCloud, Microsoft, and more. This year’s agenda covered essential topics in mobile development, including:<ul><li>Cross-platform development</li><li>Android and Kotlin</li><li>iOS and Swift</li><li>Security measures</li><li>Media technologies</li><li>And much more</li></ul>

Gen led a standout workshop titled "Kotlin Multiplatform - Unleash the Power of Shared Code," which focused on the strategic reuse of business logic from Android apps on iOS platforms. Our session provided a detailed roadmap on achieving efficient code sharing, offering attendees practical tips to enhance their development process. Participants gained insights into common challenges, the evolution of the technology, and the best practices to embark on multiplatform projects. The four-hour workshop was a success, and we extend our heartfelt thanks to all who participated.&nbsp;We're thrilled and excited to more and more people with so much interest in our industry and company, and we welcome talented developers from everywhere. Join us as we continue to explore the frontiers of cybersecurity and mobile development.

Gen Becomes Master Partner of mDevCamp 2024