Brand & Social Media Manager

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Chief Technology Officer

Company News

All over the world, people are embracing artificial intelligence (AI) in the ways they work, learn and communicate. A recent <a href="https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai">report</a> from McKinsey &amp; Company found that companies across industries, regions and sizes are rapidly increasing their use of generative AI (gen AI) to perform regular functions, and that more people are using these tools outside of the office, as well.&nbsp;&nbsp;As a global leader in Cyber Safety, we recognize our role in considering the impacts of such a revolutionary and widely used technology, particularly one that has direct effects on digital life.&nbsp;&nbsp;To that end, we’re proud to publish a new series of policy papers that discuss what AI means for consumers, our company and the world around us. Together, these documents detail how we can work together to build an AI-enabled digital landscape that centers the issues of transparency, ethics and responsibility.&nbsp;&nbsp;<h2>Our Approach to AI at Gen&nbsp;</h2>The rise of AI has had significant implications for Cyber Safety. AI-powered threats often require AI-powered safeguards, and we’re increasingly incorporating these tools into our efforts to provide the best possible protection to consumers around the globe.&nbsp; &nbsp;To guide our AI research, use and deployment, we’ve identified the following five policy principles:&nbsp;&nbsp;<ul><li>Integrity – We use and create AI in only positive, legal and ethical ways.&nbsp;</li><li>Accountability – We assess the unique risks of AI and stand accountable for the outputs of the tools we build and use.&nbsp;&nbsp;</li><li>Data Protection – We protect company information, including intellectual property and personal data, and we respect the intellectual property rights of others.&nbsp;&nbsp;</li><li>Human Involvement – We control the outputs of AI by incorporating human oversight into our processes.&nbsp;&nbsp;</li><li>Transparency – People should be able to understand when they are significantly impacted by AI. We strive to be clear how the AI tools we build work, and how they affect stakeholders.&nbsp;&nbsp;</li></ul>We believe these principles allow us to invest in ethical and responsible AI to protect consumers and drive our growth. Read our <a href="https://www.gendigital.com/media/ibhn2tm2/cc-ai-policy-principles-flyer_link.pdf">Artificial Intelligence Policy Principles</a> for more information.<h2>Our Recommendations for Companies and Policymakers&nbsp;</h2>Building ethical AI platforms requires collaboration and alignment. The more organizations operate responsibly, promote transparency and protect against new threats, the more we can deliver an AI revolution that is founded on safety, freedom and trust. Our policy paper <a href="https://www.gendigital.com/media/dz3lghha/cc-gen-ai-thought-leadership-paper_links2.pdf">Artificial Intelligence Concerns &amp; Recommendations</a> lays out how we can do just that. A few examples include:&nbsp;<ul><li>Citizens should only use intelligent chatbots and generative models from providers who offer clear legal guarantees against the misuse of private data.&nbsp;&nbsp;</li><li>Companies should enhance transparency regarding AI technical solutions and open widely used AI-supposed ecosystems to public or third-party scrutiny.&nbsp;&nbsp;</li><li>Governments and regulators should support any measure that aims to raise public awareness regarding the issue of content authenticity on the Internet.&nbsp;&nbsp;</li></ul><h2>&nbsp;Our Research on the AI Threat Landscape&nbsp;</h2>&nbsp;We’ve also conducted a detailed analysis of the current landscape of AI-related threats and scams facing consumers and organizations alike. The report covers many of the major issues related to AI adoption, including misinformation, deepfakes, manipulation of personal data, discrimination, AI-generated cyber attacks, and so much more. View the full report, <a href="https://www.gendigital.com/media/skvp0l4u/cc-gen-ai-thought-leadership-paper-report-v4.pdf">The AI Revolution of Good and Bad </a>for a more in-depth perspective.&nbsp;We’re likely only at the beginning of AI’s impacts on our lives. As these new technologies evolve, we believe we can continue to meet new challenges, Power Digital Freedom and build a safer and more trusted AI-supported digital world.&nbsp;&nbsp;

Gen releases policy papers on Responsible Use of AI

AI at Gen: Unpacking What AI Means for People, Cybersecurity and Our Company

Corporate Communications Intern

Corporate Communication Specialist

As cyberattacks continue to evolve, so does Gen. However, the cybersecurity industry faces a pressing challenge: a growing technical skills gap. This gap is unbalancing the equation of demand for skilled cybersecurity professionals and the available supply of qualified individuals.   &nbsp;&nbsp;We’re committed to continuing to bridge that gap in this increasingly digitized world. &nbsp;&nbsp;Cyberskills versus cyberthreats&nbsp;With the sophistication of threats, both code-driven and human-engineered, the world demands a new generation of cybersecurity engineers equipped to understand emerging systems and defend against rapidly developing threats.  &nbsp;As cybercriminals devise increasingly complex and targeted attacks, the need for cybersecurity experts with specialized skills and expertise has never been more urgent. But, an Eurobarometer survey indicates that the <a href="https://europa.eu/eurobarometer/surveys/detail/3176">cyberskills shortage is only increasing</a>. While there needs to make staff highly cybersecurity-aware increases with it for companies across the EU.&nbsp;&nbsp;&nbsp;The diversity gap&nbsp;The shortage isn’t limited to skill sets. There is also a lack of diversity in the cybersecurity workforce. &nbsp;We believe great workers can come from anywhere. Yet, women and minorities are significantly underrepresented in the field. The nature of education and work has grown increasingly dispersed across geolocations, but education and training programs are often not reaching these populations effectively.  &nbsp;The consequences for organizations and individuals alike are far-reaching. This lack of diversity limits the pool of potential cybersecurity talent and hinders the industry's ability to address the skills gap comprehensively. &nbsp;&nbsp;How Gen is working to bridge the gaps&nbsp;Our company and our people recognize the gravity of the cybersecurity skills gap. We’re committed to addressing this issue head-on through various initiatives: &nbsp;<ol><li>Partnering with organizations like <a href="https://www.czechitas.cz/en">Czechitas</a> and <a href="https://nasscom.in/">Nasscom</a> to bridge the gender tech gap and promote diversity in the cybersecurity workforce. &nbsp;</li><li>Joining the <a href="https://commission.europa.eu/index_en">European Commission</a>’s Cybersecurity Skills Academy to discuss free training pledges and market needs.  &nbsp;</li><li>Pledging to close the gender gap in cybersecurity through an exclusive sponsorship with the <a href="https://women4cyber.eu/">Women4Cyber</a> Mentoring Program. This program is open to women of all experience levels and aims to advance skill development and career progression.  &nbsp;</li><li>Embracing <a href="https://www.gendigital.com/us/en/social-impact/diversity-equity-and-inclusion/">DEI initiatives</a> and fostering a company culture that attracts and retains top cybersecurity talent. We take pride in a diverse and inclusive workplace where everyone feels welcomed, valued and empowered to contribute to our collective cybersecurity efforts. &nbsp;</li><li>Offering a wide range of <a href="https://www.gendigital.com/us/en/life-gen/learn-gen/">educational programs and resources</a> to help our employees develop and enhance their cybersecurity skills &nbsp;</li><li>Supporting STEM education initiatives and implementing inclusive hiring practices.  &nbsp;</li></ol>The cybersecurity skills gap poses a significant challenge, but it is a challenge that we can continue to overcome through collaborative efforts. By working closely with organizations, pledging to close the gender gap, promoting inclusive hiring practices and fostering a supportive company culture we can create a future where everyone can succeed in the cybersecurity industry and collectively protect ourselves from the evolving threats of cyberattacks. &nbsp;&nbsp;If you’re interested in joining our global team to push back against emerging cybersecurity threats, find out more about <a href="https://gen.wd1.myworkdayjobs.com/careers">how you can join our team</a>. &nbsp;

Our call for action and inclusion to create a new workforce

How Gen is committed to bridging the global cybersecurity skills gap

Sr. Manager, CR and Environment

Today’s young people have a lot on their minds. Studies show they’re anxious about global issues like <a href="https://www.cbsnews.com/news/climate-change-anxiety/">climate change</a> and <a href="https://www.deloitte.com/global/en/issues/work/content/genz-millennialsurvey.html">economic instability</a>, and they’re <a href="https://www.nytimes.com/2024/01/29/upshot/teens-politics-mental-health.html">losing confidence</a> in their political leaders to reflect their needs and interests. Even many parents <a href="https://www.pewresearch.org/short-reads/2022/02/28/most-in-the-u-s-say-young-adults-today-face-more-challenges-than-their-parents-generation-in-some-key-areas/">agree</a> that young people face more challenges than they did, particularly in areas like saving for the future and buying a home.&nbsp;&nbsp;<a href="https://www.socialshifters.co/">Social Shifters</a> is looking to transform that anxiety into action. The organization is currently accepting submissions for its <a href="https://www.socialshifters.co/global-innovation-challenge/">Global Innovation Challenge 2024</a>, an annual competition that awards funding to young leaders (18-30 years) with an idea, project or business solution to a pressing social or environmental issue. We’re excited to announce that as part of our new partnership with Social Shifters, we are providing $30,000 USD in funding support (this grant is awarded from the Gen Foundation,&nbsp;a corporate-advised fund of Silicon Valley Community Foundation). Gen team members will also serve as volunteer judges for this year’s contest.&nbsp;

Seeking Solutions to Global IssuesAs Global Innovation Challenge judges, Gen team members will evaluate &nbsp;projects that use technology to address climate change and benefit the environment, such as recycling solutions, renewable energy, resource conservation and beyond. This approach is part of Social Shifters' larger endeavor to align with the United Nations&nbsp;<a href="https://sdgs.un.org/goals">Sustainable Development Goals</a>, a blueprint to achieve a better and more sustainable future for all.&nbsp;Submissions are open until July 31, and judging will take place throughout the month of September. The finalists will then pitch their finished project to a live panel in November, with grants of up to $10,000 USD to be awarded in December.&nbsp;&nbsp;The <a href="https://www.socialshifters.co/our-impact/">Global Innovation Challenge 2023</a>, which included projects addressing the refugee crisis, climate action, water stewardship and more, incubated 1,325 startup projects and businesses that have impacted upwards of 22 million people around the world.&nbsp;&nbsp;Elevating the Next Generation&nbsp;Gen is a family of trusted consumer brands built for the next generation of digital life. We’re committed to powering digital freedom, and we’re excited that our partnership with Social Shifters allows us to inspire and empower the leaders of tomorrow. For more on how we do this, check out our <a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/">2024 Social Impact Report</a>.&nbsp;

Gen announces new partnership with Social Shifters

Supercharging Young People to Meet Global Challenges

Celebrating the 10th anniversary of the mDevCamp conference, Gen proudly stepped up as the master sponsor, marking our first in-person event in five years. Held in Prague, mDevCamp is Central Europe's premier conference for mobile developers, drawing enthusiasts from across the continent for a day of insightful presentations from companies like Spotify, SoundCloud, Microsoft, and more. This year’s agenda covered essential topics in mobile development, including:<ul><li>Cross-platform development</li><li>Android and Kotlin</li><li>iOS and Swift</li><li>Security measures</li><li>Media technologies</li><li>And much more</li></ul>

Gen led a standout workshop titled "Kotlin Multiplatform - Unleash the Power of Shared Code," which focused on the strategic reuse of business logic from Android apps on iOS platforms. Our session provided a detailed roadmap on achieving efficient code sharing, offering attendees practical tips to enhance their development process. Participants gained insights into common challenges, the evolution of the technology, and the best practices to embark on multiplatform projects. The four-hour workshop was a success, and we extend our heartfelt thanks to all who participated.&nbsp;We're thrilled and excited to more and more people with so much interest in our industry and company, and we welcome talented developers from everywhere. Join us as we continue to explore the frontiers of cybersecurity and mobile development.

Gen sponsors the 10th mDevCamp in Prague, a conference for mobile developers, and hosts its own session for eager learners

Gen Becomes Master Partner of mDevCamp 2024 

President

Looking back at 2023, "Powering Digital Freedom" resonates as more than just an idea — it's been our driving motivation for all the work we did and continue to do. Our goal has always been to develop technology solutions that enable people to explore the digital world safely, securely and confidently. This last year, we've set new standards for protecting consumers and innovating within the security landscape, making the digital world a safer place for everyone. &nbsp; Our achievements, partnerships and forward-thinking vision continue to prove our standing as the leader in Cyber Safety. &nbsp;We’ve hit many major milestones in our first year as Gen. While there is so much to reflect on and celebrate, here are a few highlights.

<h2>Leveraging AI to fight fraudsters: introducing Norton Genie&nbsp;&nbsp;</h2>In response to the evolving sophistication of cyber threats, we introduced Norton Genie to help people take control of their Cyber Safety. This innovative app combines the power of AI with the human intelligence and experience of our teams to combat digital scams, which are becoming more complex and prevalent every day.&nbsp; &nbsp;With proprietary AI models trained on decades of scam and fraud data, Genie provides an accessible and intuitive way for people to intelligently judge the legitimacy of messages across various platforms. Whether dealing with texts, emails or social media messages, Genie operates as a simple yet powerful tool in the fight against digital scams.&nbsp;&nbsp;Our goals for Genie are clear: provide an approachable application that offers a real-time guide for people in a world where scams and fraud are harder to spot than ever. By simply uploading a screenshot of a suspicious message, people can gain immediate insights into its credibility. This accessibility, combined with advanced AI technology, helps to empower consumers to navigate their digital communications confidently and helps to safeguard them against potential threats.&nbsp;&nbsp;&nbsp;&nbsp;

<h2>Partnering with the Open Wallet Foundation to promote Digital Freedom&nbsp;&nbsp;</h2>In today's world, digital connectivity is essential, enabling individuals to shop, bank, learn and connect from virtually anywhere. As we approach an even more digitally integrated future, we're committed to ensuring that this evolution prioritizes people’s safety, privacy and freedom. Our unique approach focuses on creating a future where digital empowerment and security go hand in hand.&nbsp; &nbsp;&nbsp;This year, our partnership with the&nbsp;<a href="https://openwallet.foundation/">Open Wallet Foundation</a>&nbsp;(OWF) marked a significant milestone toward realizing that goal. We advocate for a secure, decentralized means for transactions and identity that turns away from a future where individual companies control people’s data and financial information.&nbsp; &nbsp;The open-source digital wallet, a key goal of the OWF, supports the development of digital wallets that are portable, secure and able to be used on any device, for any service and with any type of data. It’s a sea change for consumer autonomy, offering a solution where privacy, financial information and transaction history are controlled by the individual, rather than individual corporations.&nbsp;&nbsp;<h2>Hitting top 5 for the Fortune Modern Board 25&nbsp;&nbsp;</h2>Our recognition by the&nbsp;<a href="https://fortune.com/ranking/modern-board-25/">Fortune Modern Board 25</a>&nbsp;as having one of the top five most innovative boards in the S&amp;P 500 is a proud reflection of our ongoing commitment to consumer protection.&nbsp; &nbsp;Fortune’s prestigious ranking highlights the diverse and innovation-driven members of our board, stretching from Arizona to Prague. Our board members come from backgrounds that reflect expertise in Cyber Safety and other related fields. Their collective diversity, experience, insight and independence are the driving forces behind our innovative approach to navigating the rapidly changing digital climate.&nbsp;&nbsp;On top of this recognition, we also received other accolades that deserve a mention:&nbsp;&nbsp;<ul><li>One of&nbsp;<a href="https://www.gendigital.com/blog/news/company-news/newsweek-most-trustworthy-companies-2023">America’s Most Trustworthy Companies</a>&nbsp;by Newsweek&nbsp;</li><li><a href="https://www.pcmag.com/articles/best-tech-brands-2024">Best Tech Brands</a>&nbsp;by PCMag, Norton and Avast&nbsp;</li><li><a href="https://www.gendigital.com/blog/news/innovation/se-labs-awards">Best Home and Free Anti-Malware</a>&nbsp;by SE Labs, Norton 360 and Avast Free Antivirus&nbsp;</li><li><a href="https://www.gendigital.com/blog/news/innovation/av-test-awards">Best Protection</a>&nbsp;(Windows) by AV-Test, Norton, Avast, AVG and Avira&nbsp;</li></ul><h2>Honoring our responsibilities and creating a culture of giving&nbsp;&nbsp;</h2>We’re committed to making a real impact. And, for us, the best way we know how is to connect our passions with technical knowledge to provide Cyber Safety education and data privacy training around the world. With partners like Nasscom Foundation, Czechitas and The Trevor Project, we’re able to support and empower people of all ages and from all walks of life.&nbsp;From large-scale efforts like $424K donated on Giving Tuesday, our&nbsp;<a href="https://www.gendigital.com/blog/impact/community/gen-volunteer-day-2023">Global Volunteer Day</a>, and Back-to-School volunteering to individual efforts for sustainability, 2023 has been full of&nbsp;<a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/">positive impact</a>&nbsp;that people can feel. We’re very grateful that others have recognized us for that.&nbsp;<ul><li>One of&nbsp;<a href="https://www.newsweek.com/rankings/americas-most-responsible-companies-2024">America’s Most Responsible Companies</a>&nbsp;by Newsweek&nbsp;</li><li><a href="https://bit.ly/3RktM1Z">Dow Jones Sustainability North America Index</a>&nbsp;by S&amp;P Global&nbsp;</li><li><a href="https://www.pointsoflight.org/press-releases/points-of-light-announces-2023-honorees-of-the-civic-50-and-releases-key-insights/">The Civic 50</a>&nbsp;by Points of Light&nbsp;</li></ul>Our social impact work helps us to bring equity, opportunities and safety to people all over the globe.&nbsp;&nbsp;

<h2>Our commitment to innovation and protection continues&nbsp;&nbsp;&nbsp;</h2>As we look to the future, our dedication to protecting people around the world from scams, viruses, malware and other exploits remains steadfast. Gen stands to be at the forefront of Cyber Safety innovation and our global reach informs our understanding of cultural nuances and vulnerabilities in our fight against cyberthreats. For 2024, we’ll continue to adapt and address the ever-evolving threat landscape, now exacerbated by weaponization of AI, to provide comprehensive protection for people worldwide.&nbsp;&nbsp;We're proud of the strides we've made in our purpose of Powering Digital Freedom and excited for what lies ahead. We invite you to delve deeper into our accomplishments and future plans by visiting the&nbsp;<a href="https://newsroom.gendigital.com/">Gen newsroom</a>&nbsp;and exploring our&nbsp;<a href="https://www.gendigital.com/us/en/family-of-brands/">product advancements</a>.&nbsp;&nbsp;Together, we can continue to shape a future where Digital Freedom and security are not just ideals but realities for everyone. Join us in creating a safer digital tomorrow.&nbsp;&nbsp;&nbsp;