LifeLock: Setting the Standard in Identity Security

LifeLock takes identity theft monitoring very seriously, because members depend on it

In today’s digital age, where personal information is as valuable as currency, choosing the right identity protection service is crucial. Gen knows that it's not just about offering a service – it's about delivering a comprehensive peace of mind. LifeLock is a leader in identity theft protection in the U.S. and part of Gen, a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Millions of customers trust LifeLock to help protect their identities. With LifeLock, our dedication to protecting our members’ identities goes beyond standard measures, setting us apart in a market where trust and expertise are essential. 

How LifeLock stands out  

Since the beginning of 2005, LifeLock has been at the forefront of identity protection. We offer tailored solutions for everyone to fit diverse budgets protection needs.   

The fact is, LifeLock monitoring goes far beyond alerts for suspicious transactions, offering broader monitoring services that other companies don’t.  

• Monitoring More: We monitor more than just your credit card numbers; we keep a close watch on your social security number and social media accounts—key targets for identity thieves attempting tax fraud and synthetic identity theft. 
• Unlimited Device Protection: Unlike our competitors, we offer protection for an unlimited number of devices, ensuring comprehensive coverage for all your devices.  
• Investment Account Surveillance: Our eye on your 401K and other investment accounts alerts you to any unauthorized transactions, protecting financial accounts you might not check every day. 
• Up to $3 Million in Coverage: For maximum security, our premium plans offer up to $3 million in protection, covering personal and legal costs if you ever fall victim to fraud. 

The rising threat of identity theft 

The threat landscape is evolving. More than 800,000 instances of identity theft were reported in just the first nine months of 2023. Credit card theft made up of 318,087 of these cases, and synthetic fraud—where scammers use stolen social security numbers and birthdays to create false identities—led to a staggering $1.8 billion in losses in the first half of 2023 alone. These alarming statistics highlight the need for robust, proactive identity protection.  

The number of potential incidents will only increase as our work and personal lives become more intertwined with online services. The vast amount of personal data we share creates a broad attack surface for malicious actors. Every digital footprint—from social media posts to online purchases—leaves exploitable traces.  

Recovery specialists at the core of LifeLock 

The strength of LifeLock comes from our people, particularly in crisis management. Our Identity Restoration Specialists are central to our commitment, working relentlessly as your personal agent to restore your identity fully.  

When the worst happens, a LifeLock member’s case isn’t just a digital file shuffled from person to person. Support Specialists become personal representatives until your situation is resolved. Whether it’s advising members of their options, coordinating with legal representatives or connecting with the businesses, banks and government agencies for months on end, our dedicated recovery team sets LifeLock apart in the marketplace.  

Our Promise: Evolving Protection in a Competitive Market 

In a competitive field, we view every challenge as an opportunity to improve our services. LifeLock is more than a service; it's a promise to continually evolve, adapting to new threats and ensuring our members are protected at every turn. 

Choosing LifeLock means choosing a partner in your digital security. Our comprehensive, feature-rich solutions are designed with both security and flexibility mind. From extensive account monitoring to our dedicated specialists, every aspect of LifeLock is designed to provide not just protection, but a shield against the ever-evolving landscape of identity threats. 

How can we help you find the right plan to safeguard your identity? Learn more.