• Our story

The Gen story

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There’s a new generation out there. Not Gen X, Y, or Z. It’s Gen D. Generation Digital. 

Five billion people around the world who are all online. 

Today, digital life is life. People bank, shop, learn, and connect from anywhere.

They use voice assistance in homes and cars to navigate their lives. And send money to friends and stores with digital wallets.

That’s just the freedom digital life allows today. Imagine what the future will bring.  

We have.
Which is why Gen is going beyond digital safety. 

Rooted in our heritage of protecting the first digital generations, our family of consumer brands is focused on powering Digital Freedom and possibilities for generations to come.

Our trust-based solutions will do more than just help nearly 500 million users who use our products and services around the world live fuller, safer digital lives today. We’ll help define what it means to live freely in the digital world of tomorrow.

Gen™. For the next generation of digital life.

Family Lockup With Gen

For decades, we’ve been using AI technology in our products to protect digital lives and identities.

Today, scams, fraud, breaches and misinformation are everywhere. We believe the solution lies in blending human expertise with the transformative power of AI.
 
Gen and our family of brands are leading the charge in creating products and services designed to protect and empower people everywhere. 

 
14
victims of cybercrime every second in 2022.*
50%+
of people have been a victim of cybercrime.*
54%
of the victims had money stolen in 2022 as a result.*
~3.4B
phishing/spam emails are sent daily.***

We have one of the largest consumer Cyber Safety networks in the world.

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We believe the solution lies in blending human expertise with the transformative power of AI.

14B+

In the past year, we’ve blocked over 14 billion cyberattacks**

4B+

and over 4 billion phishing and scam threats blocked**
We continue to keep people Cyber Safe by harnessing the power of our consumer brands, AI research, broad insights and global data in our award-winning products and services.

Our technology is award-winning

Gen brings award-winning technology solutions in cybersecurity, privacy and identity protection to nearly 500 million users.

Looking ahead

Read about Gen’s latest Threat Labs insight and award-winning innovation.

Learn more

Who we are

Our Values define everything we do. They celebrate diversity, promote teamwork, inspire customer excellence and encourage a growth mindset.

Gen Values Video Thumbnail
Gen Values Video Thumbnail

Customer Driven.
Community Minded.

We are advocates for our customers and are dedicated to making their lives simpler and safer. We are driven by the positive impact we can have on all the communities in which we live and work. 

Think Big.
Be Bold.

We empower and inspire one another to think in new ways and to embrace change. We take calculated risks and learn fast to drive innovation across the business.

Keep it Real.
Make it Happen.

We are authentic, open, and treat one another with respect. We do what we say and say what we do with integrity.

Play to Win.
Together.

We act with passion, purpose, and energy to win with customers and in the marketplace. We leverage the strength of our global team, knowing we’re more powerful together.

About Gen

At Gen™ (NASDAQ: GEN), our mission is to create technology solutions for people to take full advantage of the digital world, safely, privately, and confidently – so together, we can build a better tomorrow.

Company Fact Sheet PDF Document (779.7 KB)

Latest Blogs

  1. AI at Gen: Unpacking What AI Means for People, Cybersecurity and Our Company

    AI at Gen: Unpacking What AI Means for People, Cybersecurity and Our Company
  2. How Gen is committed to bridging the global cybersecurity skills gap

    How Gen is committed to bridging the global cybersecurity skills gap
  3. Supercharging Young People to Meet Global Challenges

    Supercharging Young People to Meet Global Challenges
  4. Powering Smarter Hiring Decisions with Verifiable Credentials

    Powering Smarter Hiring Decisions with Verifiable Credentials
  5. Gen Becomes Master Partner of mDevCamp 2024

    Gen Becomes Master Partner of mDevCamp 2024

  6. Looking Back at 2023 and Dreaming of 2024

    Looking Back at 2023 and Dreaming of 2024

  1. Serving Our Communities This Holiday Season

    Serving Our Communities This Holiday Season

  2. Gen Receives Top Awards for its Efforts to Power Digital Freedom

    Gen Receives Top Awards for its Efforts to Power Digital Freedom
  3. Our Culture of Giving in Czechia

    Our Culture of Giving in Czechia
  4. Preparing College Students for the Professional World

    Preparing College Students for the Professional World

  5. Securing Our World by Empowering Women in Tech

    Securing Our World by Empowering Women in Tech

  6. Product Donation Program Supports Domestic Violence Survivors

    Product Donation Program Supports Domestic Violence Survivors

*Based on a survey of 8022 adults in 8 countries. Conducted online by The Harris Poll on behalf of Gen™ (formerly NortonLifeLock), November-December 2022.
**Based on performance during April 2022-April 2023.
***The Latest 2023 Phishing Statistics published by AAG, May 2023.

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