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We have.
Which is why Gen is going beyond digital safety. 

Rooted in our heritage of protecting the first digital generations, our family of consumer brands is focused on powering Digital Freedom and possibilities for generations to come.

Our trust-based solutions will do more than just help nearly 500 million users who use our products and services around the world live fuller, safer digital lives today. We’ll help define what it means to live freely in the digital world of tomorrow.

Genâ„¢. For the next generation of digital life.

Family Lockup With Gen

For decades, we’ve been using AI technology in our products to protect digital lives and identities.

Cybercriminals around the world keep finding new ways to steal identities and attack devices. And the problem is only getting bigger.

We believe the solution lies in blending human expertise with the transformative power of AI.

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Here you go

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14
victims of cybercrime every second in 2022.*
50%+
of people have been a victim of cybercrime.*
54%
of the victims had money stolen in 2022 as a result.*
~3.4B
phishing/spam emails are sent daily.***

We have one of the largest consumer Cyber Safety networks in the world.

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We believe the solution lies in blending human expertise with the transformative power of AI.

10B+

In the past year, we’ve blocked over 10 billion cyberattacks**

1B+

and over 1 billion Phishing attempts. **
We continue to keep people Cyber Safe by harnessing the power of our consumer brands, AI research, broad insights and global data in our award-winning products and services.

Our technology is award-winning

Gen brings award-winning technology solutions in cybersecurity, privacy and identity protection to nearly 500 million users.

Looking ahead

Read about Gen’s award-winning innovation from our CTO.

Who we are

Our Values define everything we do. They celebrate diversity, promote teamwork, inspire customer excellence and encourage a growth mindset.

Customer Driven.
Community Minded.

We are advocates for our customers and are dedicated to making their lives simpler and safer. We are driven by the positive impact we can have on all the communities in which we live and work. 

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Think Big.
Be Bold.

We empower and inspire one another to think in new ways and to embrace change. We take calculated risks and learn fast to drive innovation across the business.

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Keep it Real.
Make it Happen.

We are authentic, open, and treat one another with respect. We do what we say and say what we do with integrity.

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Play to Win.
Together.

We act with passion, purpose, and energy to win with customers and in the marketplace. We leverage the strength of our global team, knowing we’re more powerful together.

*Based on a survey of 8022 adults in 8 countries. Conducted online by The Harris Poll on behalf of Genâ„¢ (formerly NortonLifeLock), November-December 2022.
**Based on performance during April 2022-April 2023.
***The Latest 2023 Phishing Statistics published by AAG, May 2023.

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Norton is the #1 top-of-mind Cyber Safety brand globally

Norton empowers individuals and families with award-winning protection for their devices, online privacy, and identity. Millions of customers trust Norton with their personal information around the globe.

9M
cyberthreats blocked on average every day
4
decades of consumer cybersecurity experience
53x
PCMag Editors’ Choice winner.
Avast (1)

Avast is a global leader in digital security and privacy

Avast helps protect millions of users from online threats with a threat detection network that is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast products and services are top-ranked by industry experts.

#1
Top rated by AV comparatives in 2022.
30+
years of experience in digital security.
500M+
visits to malicious websites blocked monthly.
Lifelock (1)

LifeLock pioneered identity theft protection

LifeLock is a leader in identity theft protection in the U.S. LifeLock detects† and alerts people to possible identity threats, and its dedicated Identity Restoration Specialists help people restore their identity if they do become a victim. Millions of customers trust LifeLock to help protect their identities.

#1
Most recognized brand in the U.S. for identity theft protection.
Up to $1M†††
protection package in every plan.
50M+
identity theft alerts and notifications sent in the last year.
Avira (1)

Avira is a pioneer of free online security

Avira offers consumers a comprehensive range of security, online privacy, and performance tools. Avira helps protect customers across the globe. Avira has been recognized by industry experts such as AV-TEST, AV Comparatives, and Stiftung Warentest.

Best Protection Award
by AV-TEST for Windows.
1.5B+
Cyberthreats blocked in the past year.
35+
years online security experience.
Avg (1)

AVG is a leader in software security for families and individuals

AVG has award-winning products that cover internet security, performance optimization, location services, data controls and insights. Plus, online privacy and identity protection for PCs and mobile devices. AVG products and services continuously rated best-in-class by industry experts and third-parties.

#1
Top certified Windows product rated by AV-TEST in Aug 2022
22
language options available for devices.
30+
years of antivirus protection expertise.
Reputation

ReputationDefender pioneered online reputation management

ReputationDefender leads the field in online reputation management and has helped thousands of customers represented fairly and accurately online.

4.8/5
star rating based on 250+ Trustpilot reviews.
10
years helping thousands of customers.
Ccleaner (1)

CCleaner is a leader in system optimization software

CCleaner helps optimize systems and runs on desktop PCs, mobile, cloud and in complex corporate networks. CCleaner is used by millions of people and businesses worldwide.

2.5B+
downloads worldwide.
60
languages available.
35M+
GB cleaned every month.

A culture that celebrates success

As a company, a culture of recognition and gratitude drives our business success and is an important way to support one another as team members.

Inspire recognition program

Inspire allows the team to shine a spotlight and say thank you or well done to a colleague when they see them demonstrating our values and winning culture.

Leadership trust and transparency

Our Leadership Team regularly communicates with employees through team all-hands meetings, as well as focus groups and workshops.

Customer Service (CX) Heroes

We nominate our teammates who made an exceptional impact on customer experience to be recognized for their heroic acts of service.

Giving@Gen

We are a company of action within the communities where we live, work and serve our customers. We invest our resources and time to make an impact.

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